Core Values 2 - Approach to Business & Marketing

An approach to Business that is based on fundamental Trust in the Universe with a knowing that is stronger than just a belief - the Universe is benevolent, it provides what you need at every single moment, you have your place and so does everyone else - thus Business is conducted in the spirit of collaboration instead of competition. 

There is mutual sharing of information, knowledge and resources with the community.

Trust means there is simply no need to use pushy aggressive tactics in Marketing, no OTT ( over the top) techniques. The clients you need and who need you will come to you. 

So, Marketing is done from a position of ease and authenticity and trust is build with the clients from the very beginning.

An approach to Business that is based on Acceptance, with a knowing that "what is" is exactly how its meant to be at any given moment. 

This is an active acceptance, not a passive acceptance. It is not a fatalistic attitude of shrugging your shoulders and giving up with "This is the way I am, the way things are, what to do?" 

It means that when you are faced with problems, obstacles, when the Business is going through difficulties - you accept - instead of resisting, getting frustrated and angry, then making impulsive decisions.

From acceptance comes the freedom to say " What next? What can be done?" and the ability to go ahead and do it. Active acceptance saves you time and energy and allows you to focus on generating new Business and exploring new Markets for your creativity.

An approach to Business that is based on deep Gratitude for the blessings the Universe bestows on you. It means focusing on all that you already have and functioning from a position of fullness. It means being grateful for constructive criticism and all feedback that comes your way.

Gratitude leads to wealth and abundance consciousness as opposed to operating from a state of poverty consciousness - instead of wanting and running after money, you feel grateful for the abundance that already exists in your life and around you. This gives you the potential to Market in a way that treats you and your Business with respect and not just as a money making machine.

An approach to Business based on Lightness means you can stop clinging to "should" and "must" and "have to" and get creative with options and multiple choices. It helps you to keep things in perspective and not take it all too seriously. Your Business becomes one more domain where you can play and express yourself, realize your potential and manifest your skills. Holding the goals and dreams you have for your Business with Lightness allows you to minimize tension and anxiety and work with joy instead.

Lightness allows you to move towards prospective clients without any heavy baggage. It brings to Marketing materials an undercurrent of relaxed poise.

An approach to Business that is based on Simplicity - is one where words like 'deleting', 'shedding' and 'discarding' become very important and useful. Living life and running a Business with simplicity means constantly asking - if something we use and take for granted is really necessary? It means eliminating any part of any structure that cannot be justified and only adds to its complexity.

Doing Business with simplicity streamlines and refines tasks, processes and systems. It adds value to our lives by taking away what is superfluous and leaving us with all that is essential. In Marketing, it makes communication clear, easy to understand and simple, free of complicated words and jargon.

An approach to Business that is based on continuous Learning - is about knowing that learning happens everywhere and all the time, in any situation and with all kinds of people.

An attitude of learning engenders curiosity about how things function and what makes a strategy succesful. It also gives you the ability to look under surfaces and beyond appearances. In Business, setbacks and mistakes become a golden opportunity for learning what not to do.

Continuous Learning creates enthusiasm and movement, leading to a dynamic working environment and relationships that grow and prosper. Being open to learning keeps you young and excited, aware and alert, on your toes and ready to go.